Supporting the WHO’s comms during covid-19

The objective

WPP agencies and partners come together to support the World Health Organization’s COVID-19 education campaign.

WHO’s strategy was to encourage creators to produce videos that educated the public on five key safety pillars. The first was hand washing; others to follow were social distancing, not touching your face, sneezing into your elbow, and staying home when sick. 

INCA was tasked with getting this brief into the hands of as many influencers as possible in as short a time as possible and to track the campaign’s progress across influencer channels such as Twitter, Instagram and TikTok.