Extending social content across premium publisher environments

The objective

Content Extend allows INCA to maximize the scale of the campaign and distribution of the influencers’ content beyond social channels. Using the campaign creatives, we amplified Wolf Blass content across brand-safe premium publisher sites.

Introducing more creatives into rotation increased CTR from an average of 0.1% through to 0.7%. As the pool of creatives has increased, we optimised delivery to focus on best performing content.