Boosting content to targeted audiences

The objective

Peugeot UK commissioned INCA to deliver an influencer campaign to promote the Peugeot 508; taking the car for a test drive and talking about certain key features, as well as raising awareness of Peugeot’s complimentary date offer; take an extended Peugeot 508 test drive and receive a complimentary date for two.

The content was then distributed to targeted audiences through the influencers’ own channels to maximise performance and reach against target audiences.