Tapping into high affinity parenting and lifestyle content partners to drive audience to e-commerce platform

MaxKleen

The objective

Tapping into high affinity content partners from parenting and lifestyle categories, INCA highlighted the brand’s anti-bacterial formulation and affordability to appeal to the SEC BC target market. Contents drove audiences to e-commerce platform through Instagram Story Swipe-up.

Regions

Asia Pacific

Markets

Philippines

Platforms

12

Influencers

60

Content Pieces

24k+

Engagements

9k+

Instagram Story Reach

715

E-Commerce Swipe-ups

8%

Viewers Swiped-Up

(Benchmark 1-2%)

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