Demonstrating Brand Uplift from influencer activity

The objective

Häagen Dazs wanted to launch their new Gelato 150 ice cream in a cluttered summer market. INCA launched an Influencer led campaign that created stand out, endorsement for the product and encouraged people to trial it.

We worked with Nielsen to measure impact on brand and key product messages as a result of the campaign. We measured significant uplifts in perception of premium positioning, quality and purchase intent.