Proving Influencer impact on brand perception

The objective

Elon targeted 8 influencers in Sweden to drive awareness for their versatile lighting assortment. The influencers were selected based on INCA’s proprietary data to find the most relevant audiences for Elon. We conducted a brand lift study, analysing how our INCA campaigns affected brand perception. The results were nothing short of astonishing where we were able to increase brand awareness in the target group with 66% and 87% of all respondents claimed to be willing to consider purchasing lighting from Elon in the near future.