Driving sales by changing brand perception

The objective

Brabantia work with INCA to deliver high-quality, efficient influencer campaigns across multiple markets in EMEA. INCA’s ability to consolidate operations, influencer selection, content approval and reporting means Brabantia can measure and gather insights consistently.

Over time, we’ve been able to give Brabantia the information and support they need to make decisions about how they will focus their influencer marketing efforts to generate the best possible impact, and drive meaningful outcomes across the region.