[Kantar x INCA] Like, Share, Subscribe: The Market of Influencing


The last few years has seen a sharp growth in the number of Indian content creators and influencers. This phenomenon has been catalysed by the availability of a myriad of social media and video platforms that have created an effective and growing medium to connect brands with consumers. There are numerous anecdotal case studies on the workings and effectiveness of the influencer marketing ecosystem. However, a successful  campaign should be one that delivers the right brand message within an appropriate context.

Kantar and INCA are delighted to bring to you our first consumer insights report to help users understand the influencer ecosystem in terms of the size of active followership and the role of influencers across the brand purchase funnel and variability across platforms.

Not just influence

Influence anywhere

  • Data-driven creator identification and campaign planning
  • Intelligent cross-channel distribution
  • Extensive global network of local experts
  • Elevated full-funnel performance

Get in touch here to learn more